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Edlin Choi, Paleo Meals

How I got my first 3 customers and the steps for you to do the same.

Edlin Choi

Paleo Meals

I've been eating Paleo since 2009. After sitting on the idea for a Paleo meal service for a couple years, I finally decided to go for it as I started seeing it gain in popularity. I failed a few times on my own and in Noah's course and took that experience to start Eat Tribal (www.eattribal.com) really quickly.

My first customers were a few friends who learned a bit about the Paleo diet from me over the years - I called one up and asked if she was interested in paying me to deliver her 5 Paleo meals for the week to her office. She said yes and PayPal'd me. Once it was set in stone that I would be delivering to her the next Monday, it was easy to add on and sell to a few more friends - 7 in total.

After the first week of delivery, their coworkers started asking about it. So to accommodate taking more orders, I set up a landing page and Wufoo form to collect info and payment.

The Tip

To whet your beak

You're probably not the only one attempting your business idea. Seek out others who are doing something similar and ask for advice.

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