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Mark Gowland, Pure Creation

How I got my first 3 customers and the steps for you to do the same.

Mark Gowland

Pure Creation

I started this business last year when I had gotten fired from my job at a marketing company on purpose. I started a blog, and the biggest gamble of my life, (a big chunk of money I didn't have and it was based on one day rain or shine) was about to happen.

It went something like this, I saw a vimeo video about Holi, and I thought wow that would be so cool, I put a call out on Facebook to see if my friends would be interested in going to something like this, I got a couple responses and I decided to create an event page. The "goings" kept increasing and I did more research and found a giant colour festival in Utah. I started looking for sponsors, and painfully realize I didn't have any street cred to get sponsorship money. So I had enough confidence in myself to pony up and front all the cash, taking a stake in my future. I ended up phoning the organizer of the Colour festival in Utah and started to pick his brain, after that, I applied for a special events permit. I spent almost every waking hour telling everybody I could about the festival (handing out flyers and putting up posters). I had no money and all I had was time. I just walked around and talked to anybody who I thought would want to go to the festival, and I spent my morning and nights working on the organization of it.

Well, my hard work paid off. It launched me into a world I would of never seen if I never took this chance. Over 700 people came out the festival, and it made the front page of the major newspaper in the area and also lit up facebook like a bat outta hell. Even though I made half of it back, the other half is sitting in assets waiting to be sold at this years festival. (I look at it this way, I took out a loan from the credit card companies, at least I dont owe money to the mob and nobody will come and break down my door). This year will be bigger and better with a larger expected attendance. I'm really looking forward to it.

Thanks app sumo, I owe this one to you. Now I can say I take risks for a living.

The Tip

To whet your beak

The insecure way is the secure way - Joseph Campbell Oh! And calm seas never make great captains ;)

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